Consumer buying motives. Consumer Buying Motives by Ms. Lister on Prezi 2019-02-02

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The Awakener: CB: Session 3 Buying Motives and Consumer Decision Making

consumer buying motives

Under this better facilities and rewards are provided for their better performance. So for brands, it is essential to build up this relationship and establish an emotional attachment towards the consumer. To evaluate which approach works best, the target group can be a decisive factor as well. There is two-fold significance of need arousal stage to a marketing man. Maslow saw human needs in the form of a hierarchy, ascending from the lowest to the highest, and he concluded that when one set of needs is satisfied, this kind of need ceases to be a motivator. This is a motive which usually appeals to the customer's reason orlogical judgment. Marketers should not only focus on the purchase decision, but also emphasize the entire buying process.

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Consumer Buying Motives Essay

consumer buying motives

It is necessarily an inner feeling of the potential buyer. Personal factors: Decisions and buying behavior are obviously also influenced by the characteristics of each consumer. Such motives may be different from person to person. Emotional or rational: Which approach works best for companies? Some of the important personal factors that influence the buying behavior are lifestyle, economic situation, occupation, age, personality and self concept Young people purchase things for different reasons than older people. According to various theories, motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, morality, or avoiding mortality.

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Meaning Of Buying Motives Of Consumers

consumer buying motives

Most of the people who prefer cold drinks are teenagers or people who mostly work and have work outside. There are around eight kinds of rational product buying motives: security, economy, low price, suitability, utility, durability, convenience. Thus, these purchase decisions are strongly based on impulses as well as recommendations. Once the motives of the buyers are known, it becomes quite easy to develop an effective marketing programme. Thus, it is a mix of all these that makes him to buy a particular product. James for guiding me throughout the assignment.

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Characteristics of Consumer Buying Motives

consumer buying motives

Human beings are both social and rational. The total value of association cannot be measured in just dollars and cents. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. For instance, if a shop works for a longer period of time every day and even on Sundays, it will be very convenient to the buyers. How influencers impact purchasing decisions How does influencer marketing come into play? Through experience, they come to know what are the main buying motives for their products and why? In salesmanship, the significance of habit should be fully realized as many people buy things to which they are driven by habit. Product buying motives is divided into two categories: Emotional and Rational.

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9 emotional product buying motives of customers

consumer buying motives

Hence, it is imperative to marketers to understand how consumers obtain information, how they form beliefs, and what criteria they use to make product choices. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. Ten questions were asked to each person and each question was straightforward. Ambition: Ambition is one of the emotional buying motives. Man and woman are nothing but a bundle of desires.

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Consumer Buying Motives

consumer buying motives

There are around eight rational patronage buying motives: convenience, low price, credit availability, more services, efficiency of the seller, wide variety, treatment, reputation. These purchases are not made very consciously or they are the familiar brands and product categories. A drop in blood sugar level or stomach contractions will trigger awareness of a hunger need. For instance, iron safes or safety lockers are bought by the people because they want to safeguard their cash, jewelries etc. Promotional Product Buying Motives: When a buyer decides to purchase a product without thinking over the matter logically and carefully i. But on the other hand, due to the possibility of uploading longer videos, topics can be explained in more detail, devices are put to the test, ingredients and effects of products are examined. The material on this site is provided for educational and informational purposes only.

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Meaning Of Buying Motives Of Consumers

consumer buying motives

In many instances, the marketer can analyze situations that are likely to result in a motivational con­flict, provide a solution to the conflict, and attract the patronage of those consumers facing the motivational conflict. James for guiding me throughout the assignment. For example: a Fear-decision to buy a life insurancepolicy out of fear that spouse and children will be without supportor b Gain - decision to buy a stock or bond because it haspotential real or imagined that it will increase in value. Credit facilities offered: The credit facilities offered by a store also influence the buying of some people from a particular shop. There is not a long-term need or an urgent circumstance which leads to purchasing a product. But you will probably not buy a car based on an Instagram posting alone.

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Buying motives

consumer buying motives

This is especially true in the service industry. It is rather created by external sources, like influencers. Culture Family Family members influence other family members. The need for food, clothing and shelter comes under this category. Make sure your product is ready, provides value, and solves a problem for its target market.


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Emotional vs Rational Purchases

consumer buying motives

The customers buy goods or services considering cheapness, health and security, utility, comfortable etc. These include hair vitamins, detox teas and waist slimmers. A need can be activated through internal or external stimuli. Culture influences how people dress, eat and entertain. Have they had personal experience with the product? The buying motives of the consumer are divided into two categories: I Product motive:- product motive means the desire to buy a particular product. Psychology plays an important part of the salesmanship.

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Classification of Buying Motives: Product Buying and Patronage Buying

consumer buying motives

Social roles and status: The position of an individual within his family, his work, his country club, his group of friends, etc. Social status meanwhile reflects the rank and the importance of this role in society or in social groups. Advertisements Definition: Buying Motive Buying motive is the motive to persuade the desires of people so that they buy a particular good or service. The affection or attachment may be due to blood relationship, friendship, or any other type of attachment. Instead of just aiming for a purely rational or exclusively emotional strategy, a good mix of logic and emotions can be more beneficial. Like women generally think before buying the product. Therefore, once he is aware of the problem of the consumer, he can suggest remedies.


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