Hong kong disneyland case study analysis. Hong Kong Disneyland Case Study 2019-02-25

Hong kong disneyland case study analysis Rating: 9,3/10 1113 reviews

Case Study of Disneyland Hong Kong: Where's the Magic?

hong kong disneyland case study analysis

Some people visit the park for the American feel they are able to receive. Managers tried their best to avoid the mistakes they made in French and thought about culture differences as many as possible. Since its inception the Disney Company has grown into a worldwide organization and is made up of four major areasā€¦ 1687 Words 7 Pages 1. Coupled with a poor commission structure for travel agents, Disney was off to a rough start once the park opened. Firstly, the introduction is written. Disney has great success operating as a holiday destination so setting up shop in a large city abroad filled with tourists would create a great potential market. Hong Kong Disneyland Resort Table of Contents: A.

Next

Hong Kong Disneyland Case Analysis

hong kong disneyland case study analysis

They only collected licensing fees, thus missing out on the opportunity to enhance revenues by limiting their stake to Just licensing fees. Another major factor was that one of the owners -. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry, which Disneyland will fall under, will be closely examined. Their proprietary theme park experience was an untapped opportunity in Hong Kong. Publication Date: June 27, 2007. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. Disney and all of its theme parks across the world symbolizes happiness and fantasy and the goal is to provide an experience like no other to all visitors of any of the parks.

Next

Hong Kong Disneyland Case Study Essay

hong kong disneyland case study analysis

Opening the park to maximum occupancy for a charity event was noble but created only downside risk to Disney operations. Implementation framework differentiates good case study solutions from great case study solutions. Many of the major issues were addressed with the layout and construction of the park. Additionally, it would help them to further strengthen their existing relationship with Disney and possibly also to build a relationship with the government of Hong Kong. In addition, alternatives should be related to the problem statements and issues described in the case study. Background In this study, we aim to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. With these opportunities also come threats.

Next

Disneyland Hong Kong :: Case Study Analysis Disneyland Hong Kong

hong kong disneyland case study analysis

The decrease in current liabilities of 74 percent had mainly due to repayment of the short-term borrowing. Negative publicity affected Hong Kong theme park, leading to the discovery. From conception to opening, the joint venture of the government came under public scrutiny all Hong Kong. Weaknessesā€¦ 1456 Words 6 Pages Case Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. However, Hong Kong residents are resisting to receive more mainland travelers because of the cultural differences and government policies. Disney has attempted to replicate this success in France, which is the largest consumer of Disney products outside the United States. Step 3 - Hong Kong Disneyland: Where is the Magic? This entry mode allows Disney to share more risk, unlike Euro Disney, but also reap a greater benefit in the event Hong Kong proves to be as successful as Tokyo Disneyland.

Next

Hong Kong Disneyland Case Study

hong kong disneyland case study analysis

After having a clear idea of what is defined in the case, we deliver it to the reader. Hong Kong Disneyland is a famous international company over the world. While the Chinese people want to feel at home when they visit the park they still want to feel like they are in a fantasy land, as all people do when they visit a Disney theme park. Structural mitigants could include the capital structure of the company itself, a debt service coverage ratio covenant as well as market flex for the underwriter which could provide pricing flexibility to the underwriter in case the market would not view the proposed pricing as interesting. The last strength listed, taking into account the beliefs and traditions of the Chinese is a huge factor in the success of this park. Meanwhile, management glitches involving everything from ticketing to employee relations have further tarnished the venture's image.

Next

Hong Kong Disneyland: Where is the Magic? [10 Steps] Case Study Analysis & Solution

hong kong disneyland case study analysis

It was a company founded upon as an entertainment experience for people of all ages starting out with short films and then moving into full length motion pictures. There was skepticism towards the equity of partnership and politicians accused the administration of selling Hong Kong's interest cheap. Their proprietary theme park experience was an untapped opportunity in Hong Kong. It is located in eastern Asia, on the southeast coast of China. Lastly I will show how both affected the pricing as well as the execution of the deal.

Next

Hong Kong Disneyland Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

hong kong disneyland case study analysis

The second lesson learned from the Hong Kong Disney expansion is a better understanding of the overall Honk Kong theme park marketplace. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. For the tourism industry in Hong Kong and the special problems that arose during the first year of operation is also discussed. And on a domestic scale, Disney's theme parks and resorts have achieved a level of success fully unparalleled in the tourism amusement industry. However, one huge mistake, the Lunar New Year incident, led to years of negative publicity by the Chinese people. The local residents were infamous for their low patience. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Next

Hong Kong Disneyland: Where is the Magic Case Solution and Analysis, HBS Case Study Solution & Harvard Case Analysis

hong kong disneyland case study analysis

In cooperation with Disney it was decided to invite a group of 9 subunderwriters. Then it focuses on the park which was opened in Hong Kong. Then the fare zones were also merged, which means that one ticket is valid among all 11 transit lines. First, hire local high level managers to run parts of the operation. Given these risks and opportunities, Chase had to make a decision how to bid for this deal.

Next

Hong Kong Disneyland: Where Is The Magic Essay Example for Free

hong kong disneyland case study analysis

This then would lead to increased credit risk since they would have higher credit exposure to the company than planned usually a Lead Arranger of a syndicated loan has final hold target of approximately 10%; in this case Chase set its target slightly below 10% due to the long tenor. The stage is set for students to discuss whether Disney's strategic assets have a good semantic fit with Chinese culture. The pain was felt in all sectors of the economy. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. The parked faced another problem when inspectors from the Hygiene Department were asked to remove their badges and caps prior to carrying out an official investigation of a food-poisoning case. Having learned the lesson from Paris to accustom to local food preferences, Hong Kong Disneyland provides Chinese dining options for customers to enjoy. Disney had experience with all methods prior to entering Hong Kong with varying degrees of success.

Next

Case Study of Disneyland Hong Kong: Where's the Magic?

hong kong disneyland case study analysis

It would show their strengths in evaluating risk and their capabilities as a global leader with tremendous execution skills. Also, since Chase is one of Disney's relationship banks, Chase would not want to ruin this relationship by not bidding onā€¦ 648 Words 3 Pages Disneyland Hong Kong: Where's the Magic? Local activists attacked the poor working conditions and long hours in the park. Also, manipulating different data and combining with other information available will give a new insight. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Be very slow with this process as rushing through it leads to missing key details. Young, Donald Liu : Richard Ivey School of Business Foundation 16 pages.

Next